Performance & Growth Marketing Specialist / Lead

Why we are hiring

1. 01

   The plan exists: topics, campaigns and a calendar to October 2027, with clear measures for each stream. So do the tools: HubSpot, Shopify, Google Ads, Meta, and an AI agent with skills for promotions, the newsletter, social posts and reports. We need someone who owns the execution: who opens the numbers on Monday, decides what to change, and makes sure the next send is better than the last one.

2. 02

   Each stream is judged on its own terms. The shop on revenue and ROAS, lead generation on cost per lead and how many leads sales accepts, and the newsletter on subscribers, clicks and replies, never on shop ROAS. You keep those apart in the ad accounts, in HubSpot and in every report.

3. 03

   This isn't for you if you want a fenced-off brief, a big budget to spend, someone else to check your numbers, or twenty other clients on the side. You'll be at a computer most of the day and the pace is high. An e-mail to thousands of pilots in seven languages is not a place to guess.

What you'll own

• Always-on campaigns: the agent builds and adjusts Google Ads (Performance Max, brand search), the Merchant Center feed and Meta. You set the goals, keep shop revenue apart from service and installation enquiries, and sign off every change.
• Promotions and stock: four promotions a year plus the push and clearance lists. Each promotion gets a publish pack: discount rules, banners, e-mails, ads and posts in seven languages, checked against EU price rules before it goes live.
• E-mail in HubSpot: the monthly AIR TEAM Briefing and every campaign send: segments, sending in waves, a cap on how often anyone hears from us, and a check of each wave after 24 hours.
• Leads for the service: Search campaigns and forms that bring avionics upgrades, ELT and headset repairs to our service, scored and routed in HubSpot so sales gets a next step, not just a name. Plus a weekly look at public tenders for avionics and aircraft work.
• The AI agent: brief it, review what it drafts, and write each correction into its skills so the same mistake doesn't come back. Nothing goes out without your check.
• Weekly numbers: a short view per stream every week, and a monthly call on what to stop, keep or scale.

What we expect

• Aviation background: you fly, or you've worked in aviation, and you know a pilot's world from the inside. This one we don't train.
• Systems, not clicks: you've built marketing processes that keep running: feeds, automations, CRM flows, reporting. The AI agent sets up and adjusts the campaigns; you know Google Ads, GA4 and Merchant Center well enough to check what it built and spot what's wrong.
• CRM e-mail: you've built segments and sends in HubSpot or a similar CRM, and you know why an open proves little and a click proves more.
• AI as a production tool: you already use Claude, ChatGPT or similar for real work, and you check its output instead of trusting it.
• English you can work in.

What we offer

• CZK 55,000–75,000 gross per month, CZK 75,000–100,000 at lead level, plus quarterly bonuses; on a freelance contract, an equivalent monthly invoice
• A written twelve-month plan and an AI agent from day one
• Campaigns in aviation for pilots, flight schools, service shops and operators across Europe
• Office, home or both: we judge results, not hours
• Pilot training on preferential terms
• A small team where your work shows up in sales the same week

Benefits: 5 weeks of vacation and 3 sick days, leisure benefit (Pluxee, MultiSport), meal allowance of 129 CZK, pilot training at preferential conditions, professional development. All benefits

About AIR TEAM

Under one brand, AIR TEAM distributes avionics and pilot equipment, runs a certified service and integrates technology into aircraft. We supply avionics, parts and equipment through our e-shop and wholesale. The head office is in Veverská Bítýška, with three more branches in the Czech Republic and abroad. Our customers are in the Czech Republic, across Europe and beyond, from private pilots and flight schools to maintenance shops, operators, and government and defence programmes.

Marketing works directly with the CEO, who owns it today. A designer handles the graphics, technicians in the hangar send photos from real jobs, and sales takes the leads you pass on. The plan for the next twelve months is written and approved. What's missing is the person who runs it week after week. We'll hire at specialist or lead level, depending on what you've done so far.